Rúya is a clothing brand that focused on ethnic designs on apparel. The task was to create a brand that reflected elegance, simplicity and modernism.

The secondary logos included the logo forms which can be used vertically, horizontally, on a website as well as the black and white logos; all of which have different uses across different platforms.

The typography includes a Baskerville serif font which could be used across various mediums such as the website as well as social media posts, not to mention branding material as well. This was paired with a Montserrat font which could be used for body text across the different platforms.

Some mockups of the branding show how the logo and brand would look on different materials and how the packaging would remain consistent with the brand identity.